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How Many Features Go Into A Website Intro?

[Disclaimer Alert: I work at Humana, a Fortune 100 Health Insurance Company, and co-created a Twitter Mining tool called myTPSreport.com. Making the website intro for that site is the subject of this post]

myTPSreport.com screen shot of a Twitter search on healthI spent some time making a quick demo video for the new myTPSreport.com yesterday, should be finished soon, and it was really good to get back into video. I took a video editing class in college and had forgotten how much I enjoyed it.

As I was putting the piece together, I wrestled with exactly how much I should showcase in the video. This seems like a dilemma for most web applications, so I thought it would be cool to share my personal process, right or wrong, and see what you all thought about it.

Short & Sweet

I ended up keeping the video’s time down to just over 30 seconds. I did this because I want people to see one thing the tool can do for them, get excited about it, use it, and then find out what else it can do by using the tool. I stole this concept from my favorite video games that allow a player to get the hang of the controls during a brief intro mission that is interwoven into the plot somehow. I think it’s the way to go, and am anxious to see if users feel the same way.

what it does I wanted to make this as succinct as possible so I ended up describing TPS as, a Twitter mining tool that shows you what’s going on around your Twitter searches.

what you get I gave a pretty basic overview of what a user can expect to see when conducting a search on TPS, the who, what, when, where around searches on Twitter, and I think that the visual aspect really adds to the explanation.

one key feature There is more than one feature within myTPSreport.com but I chose to end with the one that I like the most. The click anywhere feature. Returning a search and then being able to click on the results to further analyze interesting trends differentiates myTPSreport.com as a Twitter Discovery tool and I think that’s an important distinction, so I wanted to highlight it.

How Do You Do It?

So that’s what I was able to come up with after hours of intense thought. I’m interested to find out what you like when you watch a video demo of a new web app that you want to learn how to use. Is less more, or is a detailed approach the way to go? Please let me know what you think in the comments below.