It’s Friday, so naturally I want to share a theory that I’ve been kicking around upstairs for the past week: The Social Media Relationship Bell Curve.
Let’s say that we have a new product launch in six months and we want to “leverage social media” to get the word out. The Social Media Relationship Bell Curve illustrates the two sets of time within such a scenario, while showing where and for how long time needs to be spent.
project timeline If we have six months to product launch, then the X axis represents zero to six months in one week chunks
budgeted time Can not exceed the number of dedicated to social media labor hours within the project timeline
Within the hypothetical six month period prior to product launch, the Social Media Relationship Bell Curve shows that we will have to perform three tasks:
mapping The idea of mapping out the network of blogs for a specific vertical and keyword. With automated tools, this should take up very little budgeted and project timeline time.
relationship building The majority of time “leveraging social media” should be spent finding commonalities with influencers within verticals of interest, to establish real relationships with them.
pitching Toward the end of the project timeline, when the product is nearing completion, the fruits of the relationship building shall attempt to be harvested with an ask to all relationships to help spread product awareness far and wide within the targeted vertical(s).