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Using Data

Mining Amazon’s “Also Purchased” Data

By May 12, 2010 No Comments

If you’ve ever wondered what products people also buy when they buy a particular product, Amazon has had your back for some time now. But I thought it would be interesting to see the data in a sociogram. So my main man Ramtin hacked a super sizzlin’ Amazon Tracker tool together for a project we’re working on in Humana’s Innovation Center.

Tracking connections between products on Amazon

link to QA site
[Note: These words represent my thoughts, not Humana’s]

Why Does It Matter?

If you’re trying to build a system that incentivizes people to care about their own well-being, it helps to start with well being product purchase data. We could guess what people do to engage in their own wellness and how those things are connected, or we could build a tool that looks it up and tells us. That would be the primary mission of this tool, as it evolves.

One cool secondary mission that I’m excited about is people discovery. With books in particular, it’s safe to say that some authors also maintain a presence on the social web. If they happened to write a book about any aspect of well-being, like say the Atkins Diet as an example, and have developed a community on/off-line around that specific topic, then I may be interested in building a relationship with them and their community. The Amazon Tracker helps me discover them.

Rough Around The Edges

I have medium sized plans for the Amazon Tracker, currently codenamed: Shopensteinr. So look for some layout / UI changes in the next week or two. The plan is to get it presentable by DC Week. [fingers crossed]

Also wanted to give shouts out to Similarity Web and Twitterzon for some inspiration. And if you have any ideas for the Shopensteinr, feel free to leave them in the comments below.